A young woman walked into Victoria’s Secret one day and asked if I could measure her. After we exchanged names and I began wrapping the measuring tape around her back, I asked her what size she wore.
“38-DD,” she said. My eyes widened.
I looked up. “There’s no way you’re a 38-DD!” I said.
Her back was only 34 inches, but her breasts were larger than what her bra could hold.
I told her she could easily be a 34E/F depending on the manufacturer, and suggested that she go to another store. But she refused.
This broke my heart. The young woman went on to spend over $100 on bras that weren’t even going to support her in the long-run, and she was okay with it.
You know why? Because Victoria’s Secret was on the label.
A part of the reason why I left Victoria’s Secret (aside from graduating college) was because I didn’t want to sell bras that weren’t going to fit all women.
For my 36-B breasts, their bras are fine. But for this young woman, they aren’t.
Victoria’s Secret carries a limited selection of sizes that alienates a large number of women. Most of the sizes that are carried are called “sister sizes;” where the cups all fit similar but the difference is in the band.
So for petite women with large breasts, their only option at Victoria’s Secret is to wear a bra with a big band so that the cups fit “comfortably.” Or they can wear their proper band size but have their breasts squished at the same time.
Now are any of these options worth $50? I didn’t think so. So why settle?
There are many boutiques that specialize in fitting bras that go beyond the norm. And to be honest, those sizes are quite common. However, the reason why those shops aren’t at the level of Victoria’s Secret is only because more women aren’t realizing that there are other bra options than the lingerie store founded by a man.
Women will sacrifice support, comfort and cost in order to wear a Victoria’s Secret bra; completely forgetting about why we wear bras in the first place. But they do this because their self-esteem depends on whether or not they can shop at Victoria’s Secret.
I’ve seen many women cry in the fitting room because bras weren’t fitting them properly. But I assured them that it’s the bra, not them. However the idea of having to shop at another lingerie store was the biggest let-down.
We forget that Victoria’s Secret isn’t the end-all, be-all of bras; and shouldn’t measure our sexiness by the amount of VS labels in our wardrobe.
We’re all guilty of being brand loyal, but when a certain brands starts to fail us, it’s important to realize why and seek out other alternatives. And if you’ve never felt truly comfortable in a brand new bra, it’s time to explore your options.
Below are a list of great bra retailers that carry a wide range of sizes from 28AA to 58I!